1 April 2019
No Beef About the Future
New Zealand’s original gourmet burger chain might seem an unlikely brand to be bringing a plant-based burger to the high street, but in fact it’s in keeping with both Burger Wisconsin’s roots and its recent re-boot under the new ownership of Mariposa Restaurant Holdings (MRH), who also developed Mexicali Fresh. Read more…
26 February 2019
NEW ZEALAND’S BURGER WISCONSIN ADDS VEGAN BURGER
Starting this month, fast-food chain Burger Wisconsin will add the vegan Hungry Planet Burger to the menu of its 25 locations across New Zealand. The new burger option features a meatless patty made by United States-based brand Hungry Planet and is served with lettuce, onions, tomatoes, and “vegan boss sauce.” Read more…
11 December 2018
Burgers to Burgers (and Burritos)
Ex-cop’s attention to detail helps Burger Wisconsin and Mexicali Fresh franchisees to boost the bottom line. In the fast-changing and highly-competitive world of quick service restaurants, ‘Details matter,’ says Andre Chappell. ‘A customer may not notice a clean store, but they will certainly notice a dirty one read more…
26 June 2018
BURGER WISCONSIN’S FOCUS ON PROFITABILITY PAYS OFF FOR FRANCHISEES
Michael Johnston is taking off his Burger Wisconsin hat for the last time. The long-time Gisborne franchisee has decided the time has come to retire at last, and is selling his store. It brings to a close a career in franchising that started almost two decades ago – and Michael says that the last few years have read more...
10 June 2018
TIPPING POINT ON PLASTIC - HOW ARE FRANCHISES COPING?
Consumers and councils are turning on the humble plastic straw. Franchises are keen to respond, but their sheer size can mean supply issues slow them down. Environmentally-conscious independent outlets are offering consumers a choice - supply issues mean franchises may have to play catch-up read more...
WAIRAU JUNCTION NOW OPEN
Our brand new store at Wairau Rd Junction opened its doors at the end of October. The fresh team will be serving our gourmet burgers 7 days a week.
MAIRANGI BAY RE-OPENS
A very warm welcome to new Franchisees Campbell & Bessie Patterson. These two locals know the Bay best and will be serving up our burgers every evening in a newly refurbished store.
14 December 2017
BURGER WISCONSIN WANTS ENERGETIC YOUNG ENTREPRENEURS ALL OVER THE COUNTRY
When Andre Chappell joined Burger Wisconsin 14 years ago, it was a famous local brand but a very different franchise. ‘Back then, it was a pretty loose arrangement; today, it’s evolved and become a much more organised, more profitable business. Read more...
18 September 2017
BURGER WISCONSIN’S NEW FLAGSHIP STORE IS PROVING THAT PEOPLE WILL PAY FOR QUALITY
New Zealand’s oldest gourmet burger franchise has just opened a brand new store in Tauranga – and it’s a hit. ‘We achieved the highest first-week sales for any Burger Wisconsin ever,’ says Conor Kerlin, read more...
27 June 2017
BURGER WISCONSIN TRAINING GETS BROTHER AND SISTER TEAM INTO BUSINESS
Ben and Nikki Wilkinson have been living in a ‘bit of a blur’ this year since they bought their first Burger Wisconsin outlet in January 2017. ‘We’ve put in some long shifts since,’ grins Ben, ‘but we’ve learned a lot and we are loving read more...
29 June 2016
BURGER WISCONSIN RAMPS UP FOR GROWTH WITH NEW OWNERS, NEW FRANCHISEES AND NEW IDEAS BOOSTING A NEW ZEALAND FAVOURITE
Ron Kharbanda has done business with plenty of restaurants and cafés, but when the time came to buy a business of his own, there was only one choice for him – Burger Wisconsin. The original gourmet burger brand has been a quiet achiever read more...
14 December 2015
BURGER WISCONSIN IS A CLASSIC BRAND ABOUT TO EXPAND
Despite the name, Burger Wisconsin is as Kiwi as they come. Founded in 1989, it can claim to be New Zealand’s original gourmet burger brand. Offering 100 percent Angus beef, lamb, fish and chicken combined with fresh, local ingredients, it was read more...
MOBI2GO X BURGER WISCONSIN
A well-established brand and amazing burgers weren’t enough. Consumer behaviour, led by advancements in technology, had changed. Long lines and tied up phones were causing too many roadblocks, and Burger Wisconsin were losing customers to their competition read more